all you want is to get a return on your investment.
Making results happen in the world of modern marketing requires adhering to certain laws. Just as every organism in nature must obey nature’s laws to thrive, the world of modern marketing also has principles that everybody must follow.What we’ve noticed is that many organizations don’t produce ROI on their digital marketing because the vendors and employees running the marketing and communication departments tend to be more artistic types. These people can be imaginative, but they often don't possess a solid understanding of numbers, data and the complex algorithms that rule the web. As a result, many bring old fashioned marketing ideas to the data-driven world of modern digital marketing. Organizations all across America are burning money on marketing because their vendors and marketing staff may not be sufficiently data-savvy. Our digital marketing techniques are designed to address this problem.
Our expertise with data allows us to sniff out your problem areas quickly. The top priority for us is to ensure that your digital marketing processes are consistent with practices that actually produce results. Our data analysts do this by digging through all your marketing data to try to figure out where you’ve missed the mark.
Although new marketing platforms come and go, the fundamentals never change. Modern digital marketing has always been heavily based on pay per click advertising and solid analytics.
Although it may seem like Google, Facebook/Instagram and LinkedIn are old fashioned because they have been around for so long, they still form the backbone of modern digital marketing and it's likely to stay that way for a while due to their massive audiences. That's why we focus primarily on ppc ads on these platforms.
We scour through all your digital marketing accounts, processes and data to see how your numbers are trending. We look to see if your results and processes are consistent with sound digital marketing practices. More specifically, we’re looking for evidence that:
A. Your marketing heavily incorporates a/b testing, or that if it's being done, it’s being done correctly
B. You’ve set realistic and precise goals/KPIs
C. All your digital marketing practices are consistent with the algorithms that run the major digital platforms
D. Your marketing processes are designed with the understanding that all your digital marketing channels play on each other
We scour through all your digital marketing accounts, processes and data to see how your numbers are trending. We look to see if your results and processes are consistent with sound digital marketing practices. More specifically, we’re looking for evidence that:
A. Your marketing heavily incorporates a/b testing, or that if it's being done, it’s being done correctly
B. You’ve set realistic and precise goals/KPIs
C. All your digital marketing practices are consistent with the algorithms that run the major digital platforms
D. Your marketing processes are designed with the understanding that all your digital marketing channels play on each other
Now it’s time to report our findings. Our audit reports tell the story within the data. We communicate every important piece of insight and provide actionable recommendations. For some clients, we continue to advise and report once recommendations have been implemented so as to ensure long term success.
